Be Bright Be Seen

As winter approaches and the clocks go back, Kent Highway Services (KHS) Road Safety Team are reminding parents and children to wear something bright and take extra care as road safety risks increase. They are also reminding drivers to be particularly observant - the dark shadow could be a pedestrian crossing the road. This supports the current ‘Be Bright, Be Seen’ campaign, as pedestrian and cyclist casualties in the winter months are predominantly due to drivers being unable to see them.

“Casualty rates for children during weekdays, peak at the journey times to and from school. Especially at this time of year, being seen more easily could be crucial. Bright or fluorescent clothes show up best during the day, particularly in dull or misty weather. However, fluorescent clothing does not work at night - reflective material works best and shows up in car headlights. Be especially careful about where and when you cross the road too. Look for well lit places so drivers can spot you more easily” said Darren Cook, Road Safety Officer.

Top tips for being seen at night;

• Fluorescent yellow is the brightest of all fluorescent colours.
• You can find fluorescent and reflective items in most shops selling car and bike accessories.
• If you are out at night and you don’t have anything reflective, carry a torch or carry or wear something white.
• If you wear a dark school uniform, carry a bag, scarf or an umbrella in bright colours, so that you can be seen.