The aim of the campaign is to remind motorists and passengers to belt up - even on the shortest trips and at low speeds. Over 70% of crashes where people are killed or injured occur on roads with a speed limit of 30 or 40mph. Wearing a seatbelt can mean the difference between life and death.

• In a crash below 30mph where the occupants are wearing seatbelts, they are likely to be shaken and their injuries generally minor. If they were unbelted though, the crash could result in a serious or fatal injury for anyone in the vehicle.
• Rear seat passengers are at an equal risk if they don't wear a seatbelt. In a 30mph impact, a rear seat passenger would be thrown forward colliding into the front seat, its occupant or against any one of numerous sharp or unforgiving objects.
• Refusing to wear a seatbelt as a driver or adult passenger is against the law and you could be fined up to £500. It is the driver's responsibility to ensure children under 14 are properly belted in.

Steve Horton, Road Safety Operations Manager for Kent Highway Services says: "Many people might be put off from wearing a seatbelt on a short journey in an urban area where the vehicle is only travelling at relatively low speeds. However, in a crash at 30mph your body weight would be multiplied 25 times. Just imagine multiplying your current weight by 25 and then picture how on earth you would try to stop that weight as it hurtled towards you. The truth is you wouldn't be able to, nor would your arms or legs be strong enough to stop you in a 30mph crash. The outcome would be either smashing into something inside the vehicle, like other occupants or the steering wheel, or smashing through the window screen and taking your chances outside. That could be the reality of not wearing a seat belt."